# A Beginner’s Guide: Incorporating Technology into Your Digital Marketing Strategy
As a business owner, embracing technology is essential to stay ahead of the curve. The false perception that technology is only for large corporations is a thing of the past. In this article, we will discuss seven key technology trends that every small to medium-sized business must incorporate into their digital marketing strategy.
## Personalization in Email Marketing
Email marketing remains a powerful tool in contemporary digital marketing. However, achieving personalization in email marketing has changed. Today, tailored emails are based on a customer’s prior email opens, purchases, or click-throughs. Personalization is the future of email marketing, and personalized emails have shown promising results in increasing sales.
## Channel Tech Advertisements
Multichannel marketing technology is crucial for today’s businesses. It involves connecting all marketing channels available to your clients and maintaining 89 percent of your customers. Non-omnichannel marketers, on the other hand, only keep 33 percent. A comprehensive omnichannel marketing strategy integrates your brand’s content, SEO, social media, and native ads to reach and convert potential clients.
## Augmented Reality (AR) Technology
AR technology is revolutionizing the way customers shop online. This technology allows customers to use their phones to experience how a product looks, feels, and functions. Companies that have embraced AR technology receive positive feedback due to decreased online fraud and increased customer trust. Garnier, ELF Cosmetics, and IKEA are a few examples of companies that have benefited immensely from adopting AR technology.
## Video Marketing
Video marketing has proven to be an effective digital marketing strategy and has become even more relevant in the past few years. Approximately 70% of users share promotional videos, significantly increasing brand exposure. Businesses that use video in their marketing strategies have recorded an increased conversion rate, and customers are more likely to purchase after watching a promotional video.
## Accelerated Mobile Pages (AMPs)
Website load speed is critical in maintaining your website’s traffic. A sluggish website increases the bounce rate and significantly increases the risk of Google penalizing your site. Approximately 60% of your website’s traffic now comes from mobile devices, and businesses need to adopt AMP to keep up.
## Indy Marketing
Pop-up ads that disrupt the flow of webpage content are annoying to users. Native advertising appears as part of the web page’s regular content, making it less disruptive to the users. Retargeting ads, based on users’ browsing patterns, can help increase brand exposure and conversion rates.
## Artificial Intelligence (AI)
AI is growing, and marketing tech platforms are increasingly incorporating AI. Businesses can use AI to provide real-time ads and communication, enabling customer segmentation, click tracking, and retargeting.
## Facebook Marketing Budget Reallocation
The majority of Facebook’s users are over 65 years old, and with the massive data breach by Facebook, younger people are less inclined to use the platform. In light of this, businesses may need to consider reallocating their Facebook tech marketing budgets to other channels.
## Voice Search Tech
Voice search technology is increasingly being used by consumers. Proper incorporation of voice search technology can help businesses present their products and services using voice commands, leading to increased sales.
In conclusion, businesses need to keep up with the latest technology trends to remain competitive in their respective industries. Incorporating these seven key technology trends into your digital marketing strategy will help your business remain ahead of the curve and reap the various benefits.
