Is your company having trouble with its SMS marketing strategy? Perhaps you simply require more features and an auto SMS sender, which is unavailable. It’s a must.
Why? To summarise in a single term, auto online SMS services reduce the difficulties of producing and sending several messages to crafting a single piece of text delivered to all of your consumers.
However, not all auto SMS senders are created alike, so seek the following characteristics:
- User-friendly interface
- Personalization
- Monitoring and reporting
- Quick delivery
Your company SMS service may make or break your campaigns, so let’s look at what features you’ll need so that your marketing reaches the appropriate people at the right time.
1. A user-friendly interface
You want a technology that boosts staff productivity rather than slowing them down.
An autonomous SMS sender that doesn’t give your marketing team an easy-to-use interface can become a headache rather than a solution.
Drag-and-drop interfaces have become the norm for marketers looking for easy yet efficient SMS campaign tools.
Because of the simplicity of our platform, you can quickly create SMS templates while concentrating on producing the most compelling message for your consumers.
2. Allow for customization.
A customer will never be impressed with a generic SMS message. But how can you customize when you’re sending out thousands of text messages at once? This is where your auto SMS sender comes in handy.
This is how personalization works:
Divide your contact list into smaller groups based on demographics or other creative criteria.
You should be able to do so with your corporate SMS service. You can send this group a personalized text message in exchange for more participation.
3. Automate data collection, analysis, and reporting
Using the correct auto SMS sender, and collecting data, especially from previously launched campaigns, should be a breeze. Look for a technology that can automatically collect and analyze data on your KPIs.
You’ll also need a platform that allows you to organize and analyze data to better understand your audience.
4. Consistent Integrations
Other marketing, communication, and analytics solutions are already in use. As a result, look for a bulk SMS sender that can integrate seamlessly with your website and other platforms.
If you need to hire an extra hand to set up your SMS service, you’ve made the wrong decision.
5. Take Care before You Jump
There are many promises, but words are cheap. Action is far superior. Only shop for a tool that gives a generous free trial period so you can put it to the test before signing the checks.
6. Quality of Delivery
It’s difficult to judge the tool’s message delivery quality until you use it. Another reason to sign up for a free trial. We define delivery quality as speed, data integrity, and coverage.
You don’t want to miss out on an important marketing opportunity because your SMS sender was late. You should also ensure that your communications are transmitted in their entirety.
Another choice is a gadget with a global reach.
7. Reputation/Experience
SMS automation evolves, but some tried-and-true methods make for superior soup. Choose bulk SMS services with a proven track record in the SMS industry.
Check at testimonials on websites, and if you have a strong social media presence, you’ll be able to tell what kind of comments about your SMS marketing you can trust.
In 5 Easy Steps Sending An SMS Campaign
Because you might already be an accomplished SMS marketer, the instructions below are for everyone else.
Step 1: Building an SMS database
If you’ve chosen the correct bulk SMS gateway, this should be simple. Customers can subscribe to your mailing lists via your website, in-store forms, or bespoke widgets.
Widgets from good auto suppliers like BSG can help you create your SMS database lists.
Pay attention to best practices in the business, such as implementing a double opt-in mechanism. This ensures that you only text clients who have expressed an interest in receiving your texts.
Step 2: Define your target market.
Then, according to user demographics or particular marketing categories like shoe sizes if you sell shoes, segment your contact list into smaller client units. Consider age groups, certain areas, and so on.
Step 3: Create an SMS template.
A basic theme is usually sufficient. Your SMS provider may give templates, but you can always use a blank template if you prefer to start from fresh.
Step 4: Create a catchy title and message
Copy that is short, concise, and customized sells better. Customers are also interested in hearing about special discounts, new arrivals, and reminders.
Step 5: Examine your KPIs.
Setting and monitoring key performance indicators such as reach open and reactions and the conversion rate are critical for effective campaigns. It’ll tell you what went well and what didn’t.
To summarise
Wishing you luck with your first successful SMS campaign. You may start your mobile SMS marketing campaign with these suggestions, from choosing the appropriate type of SMS provider to set up your actual campaign.
