Did you know that cell phones are currently used by half of the world’s population? Furthermore, we’re all devoting more time to them.
According to recent research on iPhone users, most were unaware of their daily smartphone use, which was on the rise. It’s not just iPhone users; 46% of people use their phones for five to seven hours every day.
Paying attention to clients’ mobile journeys as a marketer is another way to reach new audiences. If you haven’t yet started using client smartphones to develop your company, now is the time!
Let’s look at what assets and services are required to increase client mobile marketing reach.
Make Your Website Mobile-Friendly
Do you have a mobile-friendly website? A mobile-friendly site may assist visitors and clients in converting.
Your statistics will show a reduced bounce rate and longer session lengths when your site is optimized for visitors on all typical mobile devices. Spending more time online boosts conversion or sales.
Did you know that 67% of mobile users say they’re more inclined to buy anything after visiting a mobile-friendly website?
Make it simple for them to explore your items and locate what they’re searching for by promoting straightforward navigation. Users dislike getting perplexed when they visit a website. As a result, make sure yours has a responsive design.
Create mobile-friendly content
However, having a mobile-first responsive design isn’t enough for your website. Google loves quality content, so your site must also create relevant, unique content. Please make sure all content loads fast and reads well on mobile devices for your mobile users.
You may not know that people read differently on desktops and their phones. According to one study, they slow down when reading complex texts on mobile. This can disengage your visitors and cause them to leave your site sooner.
Craft a compelling headline and easy-to-digest content if you want to capture their attention and keep them longer on your site. Simplify the core of your message as much as possible.
Here are some tips to make your content mobile-friendly:
- Use short paragraphs, preferably not more than five lines
- Use bullet points and subheadings
- Use white space to highlight important points and motivate reading
- Add visual appeal to your content
Another tip is to ensure your fonts display well on mobile and have adequate line spacing.
Personalized text Messages
Because smartphones are ubiquitous, there is now a condition known as NOMOPHOBIA. This is anxiousness caused by being cut off from your phone or being disconnected.
A smartphone is an extension of the person who uses it. Because it is ubiquitous, it is reasonable to assume that text messages are read within the first three seconds. As a result, SMS marketing remains one of the most effective marketing methods.
Your company may utilize it as well, delivering customized communications; however, when you tailor your messages to the demands of your consumers, you obtain a greater conversion rate.
Low clickthrough rates plague all marketing initiatives. Promotions, campaigns, and instructive communications are often ignored. You may customize your SMS to achieve considerably more interaction by doing the following:
Use a greeting like “Hi,” “Hello,” or “Dear,” followed by the customer’s first name. Suppose you’re trying to figure out how to acquire the first name. Request it when visitors to your website sign up for your newsletter or blog postings. Allow people who have supplied their email addresses and first names access to a survey, quiz, or game.
Time for Delivery
To preserve your customer’s privacy, send communications during business hours.
Make your message timely, conversational, and valuable.
Include connections to your website as well as particular pages that convert. To achieve better answers, provide freebies and incentives.
Provide multichannel customer service.
Customers want a consistent and integrated experience across all touchpoints. They want to be able to contact your company anytime and wherever they choose. Your customer service should be able to assist customers on the same channel if they’re using smartphones. When they’re on a different platform, the same rules apply.
Keep in mind that consumers desire quick resolutions. They desire convenience and consistency across all channels.
You may do this by providing omnichannel customer service. You may help clients get quicker responses by using their preferred channels. Create mobile-friendly customer service, for example, if customers wish to communicate with their cellphones.
Invest in a mobile app.
Investing in a dedicated mobile app for your company is a great way to communicate with current and potential consumers.
You may discover more about your customers by using the app and promoting your business with new material and interesting features.
This may help you enhance your product and services over time. Customers may buy and connect with your brand more readily since mobile applications are also conveniently available.
Users may look up your store’s locations, hours of operation, available items, and any other information you want them to know. It will connect you directly to your target market.
Investing in a mobile app will undoubtedly improve your customers’ experience while giving your company a competitive edge. Ensure you have a development plan and the funds to create and maintain the app before going into this business.
Smartphones are a terrific method to develop your company using mobile technologies. It allows you to communicate with consumers more effectively and increase revenue. However, changing your marketing strategy to include mobile solutions may be necessary. As a result, be sure you’re prepared to make this huge shift.