Carrot Group, Inc. has launched a social messaging app that runs on iOS and Android platforms. The platform provides global users with an opportunity to send messages with digital currency attached. Through the app, users send “Carrots,” which are comprised of an image, question, and coin amount. Recipients have 24 hours to open the message and two minutes to respond to get their coins.
The app offers incentivized communication, connecting users with friends and family in a spontaneous way by asking questions they wouldn’t have otherwise. The company’s platform encourages genuine and authentic connections, with a focus on originality over conformity. Carrot Coins are the app’s digital token, which can be used to send Carrots, redeem non-fungible tokens (NFTs), or exchanged for other currencies.
The tokens are backed up on AWS servers, offering high security. The company generates revenue by incentivizing customers for their feedback or purchasing coins in-app or on the open market. The market opportunity for Carrot is worth over $25 billion. The platform has just launched globally in beta, with the team currently gathering feedback on the user experience to determine next steps for development before expanding the user base in the new year.
