Influencer marketing has become a crucial aspect of promoting a brand for digital marketers, especially for small businesses. Finding the right influencers to promote your products can be a daunting task, but with the right approach, it can be attainable. To help you out, 14 entrepreneurs and marketers have shared their best advice on how to get influencers to promote your business.
One of the best ways to approach influencer marketing is by turning to influencers in compatible industries. This means finding people who have similar target audiences and are in the same industry as you. For example, if you sell healthy food and beverage products, partnering with an Olympic athlete could be a perfect fit. Building professional relationships with compatible influencers is key, as it makes it easier for them to promote your brand.
Sending PR packages to influencers is also an excellent way to get them to promote your products. When doing this, including a handwritten note can make the message feel much more personal than a sales pitch. The note should outline the benefits of your product, how to use it, and your social media handle so that influencers can tag you in their posts if they decide to promote it.
Utilizing a bespoke affiliate marketing strategy is another effective way to get influencers to promote your business. Traditional commission structures may not be enough to attract influencers, but proposing a bespoke commission structure from the outset is more likely to get a positive response.
It’s also essential to ensure that your product aligns with the influencer’s brand. Before reaching out to them, figure out what the influencer represents and if your company’s causes align. If your product or service addresses a specific problem, you should be able to explain how the influencer would pitch it without even reaching out. This creative potential should feel authentic and organic.
You should also speak their language, as influencers appreciate when you can talk business. Leading with data that supports a successful partnership when contacting potential influencers is an excellent way to show that you respect their time. Influencer marketing platforms can also be incredibly useful, as they analyze influencer information and provide various options for your product and service.
Ensure that you make the influencer the protagonist of your compelling story. With this approach, the influencer will be emotionally engaged in your project and not just drawn in by the dollars. You should internalize them into your brand story, blending your story with theirs so that they can tell your story to their audience through their perspective.
Giving influencers access to your products and offering incentives is also effective. When influencers are impressed with the results they see from your products, they’re likely to be happy to promote them. To maintain long-lasting relationships with influencers, put in the effort to interact with their posts and cross-promote their user-generated content. Finding influencers who are already customers of your products is also a great way to promote them authentically.
In summary, finding the right influencers to promote your products requires effort, strategy, and creativity. Follow these helpful tips to build strong professional relationships with influencers that are beneficial to both parties.
