When Richard starts telling you about his new floor polisher and commercial grade disinfectant, it can be tempting to make a quick escape. Similarly, many entrepreneurs make the mistake of focusing their website’s home page all about themselves, leading to high bounce rates. To combat this, your home page should prioritize your customers and the problems they have, rather than just singing your own praises. This will help to establish a strong, memorable brand identity and highlight the key products and services you offer, while also providing access to relevant information and capturing customer contact details. Additionally, building trust and credibility with visitors is essential, so don’t forget to include customer testimonials, awards, and media mentions. A successful home page should be visually appealing, easy to navigate, and provide high-quality content, calls to action, and engagement opportunities. To make it stand out, have fun with design and make it uniquely yours.