Nine small business leaders have shared their advice on when to rebrand a business. One sign is when the current branding no longer aligns with the company’s core values. Inconsistencies in branding may lead to customer confusion and stagnation, making it difficult to attract new clients. Rebranding may also be necessary when launching a new product or service that doesn’t fit with the current branding, as it helps to clarify the nature of the new offering. Expansion into unfamiliar markets or having trouble raising prices are also indications that it may be time to rebrand a business. Finally, if the visual elements do not portray the brand’s message authentically or there is difficulty differentiating from similar brands, it’s time for a makeover. In summary, businesses must take a look at their branding in relation to their values, customer engagement, product lines, prices, and competition to determine whether to rebrand or not.
