How Small Businesses Can Improve Their Reviews and Customer Communication: A Beginner’s Guide
In today’s digital world, online reviews play a crucial role in the success of small businesses. Not only do they provide valuable feedback to business owners but they can also influence potential customers in their decision-making process. According to a survey conducted by BrightLocal, 91% of customers read online reviews before making a purchase. So, how can small businesses get positive reviews and improve their customer communication? In this blog post, we’ll explore some best practices and tools that can help businesses achieve these goals.
What is Broadly.com?
Broadly.com is a company that helps small businesses improve their online presence by gathering positive reviews and streamlining their communication channels. With the help of its founder, Josh Melick, Broadly.com provides customized solutions to businesses that help them attract more customers and improve their overall reputation.
Best Practices for Getting Positive Reviews
1. Provide excellent customer service: The foundation of any successful business is its ability to provide quality customer service. Businesses that go above and beyond to satisfy their customers are more likely to receive positive reviews.
2. Get a point of contact: To communicate effectively with your customers, you need to have a point of contact. Email addresses and phone numbers are ideal for this purpose.
3. Send a well-timed message: Once you have established communication channels with your customers, you can send well-timed messages to encourage them to leave a review. Timing is essential here – you want to reach out to your customers when their positive experience is fresh in their minds.
4. Communicate quickly as needed: For businesses that have a high volume of customer inquiries, it’s essential to respond quickly to customers’ emails and phone calls. Timely communication can prevent minor issues from escalating into negative reviews.
Improving Communication for Better Service
Communicating with your customers effectively is vital for providing quality service and getting positive reviews. With the advent of modern communication tools, small businesses can now improve their communication channels and provide better service.
Broadly.com can help small businesses improve their website with web chats, mobile messaging services, and other communication tools. By engaging with customers proactively and providing multiple communication channels, businesses can increase their chances of receiving positive reviews.
Get Real, Effective Reviews
Josh Melick believes that businesses should never offer incentives to customers in exchange for reviews. The best way to get real, effective reviews is by sending out well-timed emails and text messages that include a link to the review site. By making it easy for customers to leave a review, businesses can increase their chances of receiving positive feedback.
In summary, small businesses can improve their reviews and communication by following some best practices and using the right tools. By providing excellent customer service, establishing communication channels with customers, and sending well-timed messages, businesses can increase their chances of building a positive reputation online. Effective communication is key to success, so it’s important to invest in modern communication tools that can help businesses streamline their communication efforts.
In conclusion, small businesses that want to enhance their online reputation should focus on providing excellent customer service, establishing communication channels with customers, and using modern communication tools. By following these practices, businesses can get positive reviews and attract more customers to their services. With Broadly.com and other tools available, small businesses now have more opportunities to enhance their online presence than ever before.