Small Business Marketing Guide: Building Long-Term Customer Relationships
In a recent panel discussion hosted by collaboration services company, Slack, Ramon Ray interviewed Nicolas Van Erum, Managing Partner of creative agency Sid Lee. Nicolas shared that small businesses value relationships with customers, and long term relationships should be the ultimate goal.
Here is a beginner’s guide to building long-term customer relationships that will help you add value to your customer’s experience and lead to further awareness and more organic growth for your company.
Section 1: Treat Customers Like Humans, Not Transactions
The number one thing smaller businesses (and all brands) can do is to treat customers like humans instead of transactions on a spreadsheet. It’s crucial to make the customer feel valued, heard, and appreciated. People want to feel like they matter, and if you can create an environment where they feel valued, they’re more likely to return again and again.
Section 2: Creating Value for Your Customers
Instead of being so focused on selling a service to your customer, think about how you can add value to their experience. Think about what kind of problems they’re facing and what solutions your product or service can offer. Try to get into the mindset of your customer and understand what they need. By providing value, you can create an environment where your customer feels like they’re getting much more than just a transaction.
Section 3: Overcoming Social Challenges
Building long-term relationships isn’t just about your product or service. Social frameworks, including friendships and relationships, can play an important part in the detox and rehab processes. The same can be said about building long-term relationships with customers. Significant challenges can occur in the social sphere when trying to build long-term customer relationships. It’s important to assess the quality of your customer’s relationships because supportive home life, romantic partnerships, and social groups can play a big part in a successful recovery in both rehab and business.
Section 4: Celebrating Your Customers as Fans
Remember, your customer being a fan should be your ultimate goal. Celebrate the relationship you have with your customers, and remember that the more you celebrate that relationship, the more successful you will be. Celebrate your customers and your relationship with them, and they will be more likely to return to your business in the future.
Building long-term customer relationships takes effort, dedication, and an understanding of what your customers need. Make sure you’re treating your customers like humans, not transactions. Provide value to their experience, and celebrate their relationship with your business. By focusing on these areas, you will create an environment where your customer feels valued, heard, and understood. Before you know it, you’ll start seeing the kind of organic growth that you always hoped for.