A CRM system is one of the things that every small business needs, but few have (a customer relationship management system). Too much important customer data is still retained in the thoughts of company owners and salespeople. This is a problem since a machine outperforms you in this area. What are the necessary elements for developing a basic CRM for your business?
Victoria Jones, a customer advocacy ambassador for Zoho, discusses why every small company needs a CRM and how to choose one that will be utilized on The Small Business Radio Show this week. Victoria is a frequent speaker and educator on digital collaboration, artificial intelligence, and privacy. Victoria develops Zoho-specific training materials to assist and empower customers.
According to Victoria, CRM is one of the most critical tools for a small firm. She continues, “It is the tool that helps make every customer interaction operate.” Everyone interacts with it daily. Every employee gets access to all customer information with a CRM. As your firm expands, this also helps retain personal touch with clients.
With so much staff turnover in small businesses, information must not be lost. Victoria further believes that CRM would help employees learn their new job faster and minimize client dissatisfaction.
Don’t waste time looking for a CRM with all of the functionality you want. Victoria adds that discussing staffing requirements with departments that interact with customers is better to proceed. “When you’re talking to customers, what information do they refer to?” she asks. Start with the basics and go from there. The gadget must make their job easier. After that, the adoption will be a lot more natural.”
Victoria also introduces Canvas, a personalized design studio for your CRM.
Listen to the entire interview on The Small Business Radio Show
Image: Zoho
