How to Optimize Your Customer Support for Better Business Performance
In any business, customer support is a crucial resource. Offering prompt and effective customer support can set your business apart and keep your customers satisfied. But, customer support can also be time-consuming and resource-draining. To counter this, many businesses are turning to innovative customer support solutions.
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of some of the world’s most promising young entrepreneurs. Here, YEC members share their expert advice on 12 innovative customer support solutions that can help businesses grow and thrive.
1. Chatbot Automation: A Faster and More Efficient Way to Respond to Customer Queries
As businesses continue to grow, responding to customer queries and complaints in a timely manner can become challenging. To counter this, Bryan Kesler from CPA Exam Guide suggests using a chatbot automation solution. By compiling a list of frequently asked questions and building a chatbot to direct customers to the answer, businesses can save time and resources.
2. Tidio Live Chat: Prompt and Efficient Customer Support
Kevin Tao from NeuEve recommends using Tidio Live Chat for prompt and efficient 24/7 customer support. By installing this free tool on all devices, businesses can provide customers with real-time conversations, creating friendships and valuable business opportunities.
3. Social Media: A More Personalized Approach to Customer Support
Ismael Wrixen from FE International suggests using social media as an effective customer support tool. By allowing the entire team to access messages sent through Facebook and responding to every message, businesses can provide a more personalized touch to customer support.
4. Advanced Help Desk Software: Improved Customer Support
Serenity Gibbons from Calendar recommends using more advanced help desk software to improve customer support. Such software can help businesses respond to queries and concerns efficiently, making customers happy.
5. Ticket Systems and Interactive Feedback: Tools for Organizing Customer Support
Peter Boyd from PaperStreet Web Design suggests using a ticket system, such as HelpSpot, and an interactive website feedback tool, such as BugHerd, to organize customer support for website development businesses. This can help address customer concerns and provide them with a better overall experience.
6. Direct Review Response: Addressing Customer Feedback in-App
Mark Krassner from Expectful recommends making use of the in-app review system provided by Apple to respond directly to customer reviews and address concerns. This can help customers feel heard and understood, ultimately leading to more positive reviews and increased business success.
7. Screen Recording: Personalized Video Tutorials
Solomon Thimothy from OneIMS suggests using screen recording plugins to provide personalized and engaging video tutorials. This is a great way to address complex issues and help customers overcome hurdles quickly and efficiently.
8. CRM: Understanding Customer Behavior for Effective Support
Kristopher Jones from LSEO.com recommends using a CRM to understand customer behavior and provide more effective customer support. By analyzing touchpoints and actions that led customers to the business, businesses can offer content that caters to individual needs, handle customer support more effectively, and offer personalized solutions.
9. Polls and Customized Support: Tools for Receiving Detailed Feedback
Adelaida Diaz-Roa from Nomo FOMO suggests using tools like Hotjar for actively polling users and receiving detailed feedback through screen recordings and feedback widgets. Additionally, Loom can provide personalized responses through video messages, while Zendesk can keep track of past queries and offer faster solutions to customers.
10. SMS Text Messaging: Quick and Convenient Contact
Jared Atchison from WPForms recommends giving customers the option to contact the business through texting for quick and convenient communication. Texting customers shouldn’t be limited to promotional messages but should also be a two-way street for communication on common concerns.
11. Automated Reporting: Streamlining Client Reporting for Improved Retention
Businesses can improve retention by streamlining the client reporting process, as Diego Orjuela from Cables & Sensors notes. Work with data and engineering teams to generate monthly reports for each client, improving transparency and establishing better working relationships.
12. Advanced Package Tracking: Enhancing the Delivery Experience
Diego also notes that providing customers with package tracking details can be crucial to creating a positive experience. New webhooks technologies can send notifications to customers when a package is delivered, enhancing their satisfaction and reducing the workload on customer support teams.
In conclusion, by implementing these innovative customer support methods, businesses can provide better service and a more personalized touch, ultimately improving customer satisfaction, trust, and loyalty.
