In today’s digital landscape, native ad networks have emerged as valuable tools for advertisers and webmasters to generate more leads and conversions through their websites. These networks connect content creators with publishers who have significant online traffic and are willing to host ads on their platforms. By doing so, publishers can quickly monetize their online platforms and advertisers can reach their target audience effectively.
Native advertising platforms offer a unique approach to advertising by supporting the creation and distribution of ads or paid content that seamlessly blend into the form, style, and function of the media in which they appear. This integration allows these ads to be less intrusive, and sometimes readers are even unaware that they are promotional in nature.
The Power of Native Advertising
Native advertisements typically take the form of in-feed ads on social media, search listings, related content recommendations, and can even be seamlessly integrated into social media platforms, streaming services, and news sites. As a result, they have gained popularity among advertisers and are becoming an increasingly important part of any company’s ad distribution operation and overall content marketing strategy.
To make the most out of native advertising, it is essential to leverage the features and capabilities offered by native ad networks. These platforms often provide valuable services such as A/B testing, ad inventory management, affiliate management, AI/machine learning, analytics/ad attribution tracking, audience targeting, automated publishing, behavior analytics, and bidding strategies. Some even offer additional features to enhance the advertising experience. It’s worth noting that these platforms typically support Cloud, SaaS, and web-based implementations, making it convenient for businesses of all sizes.
Top Native Ad Networks for Boosting Brand Awareness
If you are looking to generate increased awareness for your brand, product, or service, native advertising is a strategy worth considering. Below, we have listed nine of the top native ad networks that can provide a significant boost to your brand’s visibility and reach:
1. Taboola
– Global reach of 1.4 billion monthly visitors
– Partners with 10,000+ top websites including Fox Sports, NBC, USA Today, Business Insider, Bloomberg, MSN, CBS News, etc.
– Delivers ads as recommended content and in-feed content across partner platforms
2. Outbrain
– Reach of 1.2 billion monthly visitors
– Partners with premium publishers across different countries, including the United States and UK
– Delivers ads in the form of recommended content, in-feed, search, and promoted listings
3. MGID
– 12 years of experience in native advertising
– Ranked among the top three advertising networks globally with a reach of 850+ million unique monthly visitors
– Partners with top websites and blogs worldwide
4. Revcontent
– Delivers native ads as recommended content and in-feed content across premium publishers such as USA Today, Tribune media, Nasdaq, etc.
– Ad inventory encompasses various categories including e-commerce, finance, health, beauty, and politics
– 50% of traffic comes from the United States and UK
5. Yahoo Gemini
– Reach of over one billion unique monthly visitors
– 50% of traffic comes from the United States, UK, and France
– Requires a minimum deposit of $25 in a Yahoo ad account to begin advertising with Yahoo Gemini
6. Admixer
– Over 10 years of experience in the native advertising industry
– Delivers ads as in-stream, in-article, and native display banners across top publishing platforms
7. Plista
– Partners with over 1,500 websites globally
– Approximately 80% of traffic comes from Germany, Poland, Russia, and Australia
– Charges clients using a cost-per-click billing model
8. TripleLift
– Promises to help advertisers generate 3x higher brand awareness and consumer purchase intent
– Targeting options based on country, region, browser, and operating system
– Partners with top publishers such as USA Today, BuzzFeed, eBay, BBC, etc.
9. Nativo
– Approximately 220 million unique visitors from the United States alone
– Top native advertising platform for targeting audiences in the United States, UK, and Canada
– Targets audiences based on country, device, region, and operating system
Cutting Through the Noise with Native Advertising
In today’s media-saturated world, native advertising should be an essential component of every successful marketing strategy. Native ads possess the unique ability to blend seamlessly into their surroundings, ensuring that your message is delivered discreetly and catches the attention of your target audience.
With numerous native advertising networks available, conducting thorough research is crucial. The nine networks mentioned above are trusted platforms that can help you get your brand message in front of your target audience effectively. By leveraging native advertising, you stand a better chance of converting and generating quality leads, as these ads are perceived as less intrusive interruptions.
Remember, native ad networks offer valuable features and services that can enhance your advertising efforts. By utilizing these platforms and their capabilities, you can optimize your brand awareness campaigns and achieve rapid growth in your target market.
