If you want to get your customers’ attention through various marketing channels such as social media, email campaigns, adverts, or blog posts, then your copy is the key element you should focus on. Your copy is the first way a potential customer engages with your business, and it needs to engage them and make your company approachable. This is where conversational copy comes in handy.
What Is Conversational Copy?
Conversational copy is defined as a conversation between real people that has the same rhythm and intimacy as a real conversation. The copy should sound like an actual human is talking to the reader.
Why You Need to Start Using Conversational Copy
Using conversational copy can help you establish a strong brand, build better relationships with customers, and increase your conversion rate. A strong brand is one that is recognizable and credible, and conversational copy can establish a consistent brand tone while also helping your audience build a relationship with you. By adopting a conversational tone, your business can establish stronger relationships with your customers, making them feel listened to and valued. This can lead to happy customers becoming loyal customers. Conversational copy humanizes your brand, making it seem like there is a person behind the words, which can increase your conversion rate as people are more likely to respond to copy that sounds like it was written by a human.
Where Can You Use Conversational Copy?
If you are going to implement conversational copy as part of your brand voice, you should use it across all aspects of your business. Consistency is crucial, as using conversational copy in one area of your business but not in others can counteract the key benefits of using it in the first place. Use conversational copy in your marketing materials, customer service communication, advertising campaigns, and anything that has your logo on it and has text.
How to Create Conversational Copy
To create conversational copy, figure out who your customer is and how to talk to them. Know what you want to say and say it simply. Answer the main questions in an easy-to-read and accessible format. If you don’t have an in-house marketing team or an agency that handles your brand, then hiring a freelance writer is a great way to introduce conversational copy into your business. Or, if you like writing and have the time, the internet is full of resources to help you learn more about conversational copy and how to write it.
In conclusion, using conversational copy in your marketing strategy can help you establish a strong brand, build better relationships with customers, and increase your conversion rate. It’s a great tool for building customer relationships, and it’s easy to get started. Just remember to keep it conversational, simple, and consistent across all aspects of your business.