# Smart Hustle Recap: Capitalizing on Freelance Workers, Boosting Biz Security & Calming Angry Customers
As a small business owner, you’re always looking for ways to maximize your time and resources. That’s why we’ve created the Smart Hustle Recap – a weekly feature that highlights the most relevant news, tips, and tools for small business owners. This week’s recap includes advice on using freelancers, improving your business security, and dealing with angry customers.
## Capitalizing on Freelance Workers
Freelance workers make up a significant portion of the workforce in the United States. In fact, they currently account for 34% of all workers. As a small business owner, you can take advantage of this trend by tapping into the skills and expertise of freelance workers. Here’s how:
1. Understand what freelance workers can offer your business – Freelancers can bring a range of skills and expertise to your business that you might not have in-house. They can also help you save money by working on a project-by-project basis.
2. Know where to find freelancers – There are many platforms that connect businesses with freelancers, such as Fiverr, Upwork, and Freelancer. You can also find freelancers through referrals from colleagues and industry groups.
3. Be clear about your expectations – When working with freelancers, it’s important to set clear expectations upfront. This includes outlining the scope of the project, the timeline, and the budget.
4. Communicate effectively – Communication is key when working with freelancers. Make sure you have regular check-ins to ensure the project is on track and that any issues are addressed promptly.
## Boosting Your Business Security
Small businesses are just as vulnerable to security breaches as larger companies. In fact, they may be even more so, as they may not have the same level of resources to invest in security measures. Here are six easy ways to improve your business security:
1. Use strong passwords – This may seem like a no-brainer, but many people still use weak passwords that are easy to guess. Make sure you use a combination of uppercase and lowercase letters, numbers, and symbols.
2. Keep your software up-to-date – This includes your operating system, antivirus software, and any other programs you use. Updates often contain security patches that can help protect your business from cyber threats.
3. Train your employees – Many security breaches happen because of human error. Make sure your employees are trained on best practices for data security, such as not clicking on suspicious links or opening attachments from unknown senders.
4. Use two-factor authentication – This adds an extra layer of security to your accounts by requiring a code in addition to your password.
5. Back up your data – Regularly backing up your data can help you recover quickly in the event of a security breach or other disaster.
6. Hire a security expert – If you’re not confident in your ability to handle your business’s security needs, consider hiring a security expert to help you.
## Calming Down Angry Customers
No matter how great your customer service is, you’re bound to encounter an angry customer at some point. Dealing with angry customers can be challenging, but it’s important to handle the situation effectively to prevent further damage to your business’s reputation. Here are some tips:
1. Stay calm – When a customer is upset, it’s easy to get defensive or frustrated. However, this will only make the situation worse. Stay calm and listen to what the customer has to say.
2. Empathize with the customer – Let the customer know that you understand their frustration and that you’re committed to finding a solution.
3. Offer a solution – Work with the customer to find a solution that meets their needs. This may involve offering a refund, a discount, or a replacement product.
4. Follow up – After the situation has been resolved, follow up with the customer to ensure they’re satisfied with the outcome. This can help build trust and loyalty.
In conclusion, small business owners face a range of challenges on a daily basis. By capitalizing on freelance workers, improving your business security, and effectively dealing with angry customers, you can overcome these challenges and thrive in today’s competitive business landscape.
