# How Small Businesses Can Ride the Sales Roller Coaster through January and Beyond
As a small business owner, you know that the holiday season is a sales roller coaster. In November and December, sales soar as customers eagerly search for the perfect gifts and spend liberally. But come January, sales plummet as customers pinch their pennies and close their wallets. What’s a small business owner to do?
## Plan Ahead
A wise small business owner knows the value of planning in advance. By taking a slightly different approach depending on the season, you can provide customers with a pleasant and positive experience while luring them into your store, whether physical or online.
## Adapt to the Seasons
In a recent article on The Business Journals titled “How Staples Helps This Retailer Weather the Doldrums after Holiday-Sales Rush,” I read about how one company uses Staples Print and Marketing Services to adapt to the seasons and give customers a positive experience.
By using Staples’ services, this retailer was able to:
– Create seasonal marketing materials
– Offer promotions specific to each season
– Provide customers with a variety of products and services
This allowed the retailer to boost sales through the holiday season and beyond.
## Spark Creative Ideas
Reading about how other small businesses have successfully navigated the sales roller coaster can spark creative ideas for your own business. Check out The Business Journals’ article to learn how a fellow business owner relied on Staples to boost sales through the holiday season and beyond.
In conclusion, small businesses can ride the sales roller coaster through January and beyond by planning ahead, adapting to the seasons, and seeking out resources like Staples’ Print and Marketing Services. By doing so, you can provide customers with a positive experience while increasing sales during even the slowest months.