# The Clearest Signs That It’s Time to Rebrand Your Business
Are you considering rebranding your business but not sure if it’s the right move? Here are nine clear signs from small business leaders that indicate it’s time for a rebrand.
## Reasons why you should rebrand your business
### 1. Your brand is not aligned with your values
– If your current brand doesn’t align with your core values, it’s time for a rebrand.
– Updating your branding to reflect the changes in your business is crucial to attract new customers and clients.
**Insight from [Matthew Ramirez](https://www.linkedin.com/in/matthew-ramirez-21826774/), [Rephrasely](https://rephrasely.com)**
### 2. Seeing a decrease in both engagement and sales
– If you are seeing a decrease in customer engagement and sales, it is likely time to rebrand your business.
– Rebranding can help you better target your desired customer audience and increase customer engagement and sales.
**Insight from [Lilian Chen](https://www.linkedin.com/in/lilian-chen), [Bar None Games](https://www.barnonegames.com)**
### 3. You are launching a new product or service
– Rebranding can be a good idea when you are launching a new product or service that doesn’t fit with your current branding.
– Rebranding can help to ensure that your new offering is positioned correctly in the market and that it resonates with your target audience.
**Insight from [Mike Stuzzi](https://linkedin.com/in/Mikestuzzi), [MikeStuzzi.com](https://mikestuzzi.com)**
### 4. Customer confusion
– If your business’s brand is inconsistent, it’s time for a makeover.
– Customers should be able to tell what you sell, your price point, and the quality they can expect just from your branding. If you’re finding that your business is stagnating or inconsistent, take a hard look at how you’re marketing the company.
**Insight from [Brian Munce](https://www.linkedin.com/in/brian-munce-2b69a7), [Gestalt Brand Lab](https://gestaltbrands.com/)**
### 5. Expansion into unfamiliar markets
– When your business expands into new product lines, consumers, or geographical markets, it can cause a major shift in your core.
– Rebranding can help to clarify to customers and stakeholders that your business is expanding and growing.
**Insight from [Maximilian Wühr](https://www.linkedin.com/in/maximilian-wuehr/), [Finn](https://www.finn.auto/en-US)**
### 6. Visual elements not portraying your message
– If there is a disconnect between your message and brand story and your existing visuals and design elements, it’s time for a change.
– With a complete rebranding, you can ensure that everything from the colors in your logo to the words used in social media align with your goals.
**Insight from [Mina Elias](https://www.linkedin.com/in/theminaelias/), [Trivium](https://triviumco.com/)**
### 7. Allowing your ego and surname to get in the way
– If your business name doesn’t accurately represent your services, it’s time for a rebrand.
– Rebranding can help customers better understand your offerings, resulting in increased revenue and customer satisfaction.
**Insight from [Jamie Irwin](https://www.linkedin.com/in/jamieirwin/), [Straight Up Search](https://straightupsearch.com/)**
### 8. Having trouble raising prices
– If you are struggling to raise the prices for your products, it is a good sign that it is time to rebrand.
– Rebranding can emphasize quality, efficiency, and value, allowing you to justify price increases.
**Insight from [Alexandre Bocquet](https://www.linkedin.com/in/alexandrebocquet/), [Betterly](https://betterly.io)**
### 9. Current branding is not unique
– If you’re finding it hard to differentiate your business from your competition, it’s time to rebrand.
– Your branding should showcase what makes you different and better; i.e., your competitive advantage.
**Insight from [Tory Gray](https://www.linkedin.com/in/torygray/), [The Gray Dot Company](https://thegray.company)**
## Conclusion
Rebranding your business can be a strategic move to align with your values, increase customer engagement, and differentiate yourself from the competition. Keep an eye out for these signs, and if you find that your business is experiencing any of them, it might be time to consider a rebrand.
*Post by: Brett Farmiloe*
Brett Farmiloe is the founder and CEO of Terkel, a Q&A site that converts insights from small business owners into high-quality articles for brands.
Company: [Terkel.io](https://terkel.io)
Website: [www.terkel.io](https://terkel.io)
Connect with me on [LinkedIn](https://www.linkedin.com/company/terkel/).