Starting a new brand is hard, but once the ball starts rolling it isn’t going to stop. In an age of instant access to information, communication, and purchase-options the public are seeing more branding than ever before. As a new business you need to ensure you are being seen and that all your work on your logo, color schemes and brand voice are actually getting noticed. You can have the best logo in the world, but if it’s not being seen it isn’t doing anything for you or your company.
To begin physical merchandise, it’s important to have an established brand voice and the best way to do that is online.
A Brand Voice Needs To Speak
It’s called brand voice for a reason; it speaks. Social media and the online world provide direct contact between brands and their customers (and every potential customer too). Using this contact in the right way is key to establishing your brand voice. It’s all very well having format guides for your writers and keywords or themes that your company resonates with, but if that personality isn’t being outwardly shown every day on your social media, then all that work isn’t being used.
In the modern world over 70% of people think that companies established on social media (and have large audiences) should be speaking out about social and global issues. There is an expectation and a responsibility attached to social media presence that was never there before.
What This Means For You
This surge in social media interactivity means that your brand voice is going to be under a lot more scrutiny but also under a lot more attention. A carefully placed post or comment or reply on social media can reinforce your brand image ten-fold and entice people in to believing your ideals really are driving you (which they should be). Social Media is the place that customers will connect your logo, colors and more to a set of beliefs and values.
Merchandise Is More Than A Logo
Whatever it is your brand is constantly associating itself with online is what people will associate your merchandise with. That’s why coherency is key.
Choosing the right product, be it a water bottle or hoodie or gift box, to place your branding on to is vital. Your brand voice needs to emanate from the merch and make people feel like they are supporting the ideals you do. The more people become invested in your brand voice, the more likely their friends will notice and get them gifts of your brand.
Research into what specific apparel or item fits the time frame and your brand best is vital. At anthembranding.com a large range of products that can enhance and reinforce your brand are available. By working with a partner like this you can get branded apparel that really speaks to people, and truly encapsulates your own vision for the brand.
Having the confidence in your brand and your brand voice to reach out and work with a branding partner or to make a stand on social media is the key to developing your branding. It’s only through action and activity that any change will happen.