When it comes to building a website for your business, it is crucial to choose the right website-building platform. With a wide range of platforms available, the decision can seem overwhelming at first. However, with a little bit of research and careful consideration, you can find the platform that best fits your business’s needs and goals. In this article, we will take a closer look at some of the criteria our agency considered when choosing a website builder to use.
Ease of use is critical when building a business website. A platform should be easy enough for any new web designer to understand and navigate quickly without any technical knowledge or coding experience required. Fortunately, several separate companies available today cater specifically to beginners, offering drag-and-drop interfaces and pre-designed templates that allow newcomers to design and launch a website swiftly and easily, without needing extensive coding or design experience.
Before choosing a web hosting provider, it’s important to compare the different packages available and weigh up the features against the cost to ensure that you get the best possible return on your investment. You should look for a platform that offers an excellent value-for-money service with plenty of features that can help you grow your business, such as search engine optimization.
Design flexibility is another important aspect of building a small business website. In today’s fast-paced digital world, it is essential to have a website that not only looks great but is also flexible enough to accommodate changes and updates. This means having a website that is easy to customize and update without compromising its overall design and functionality.
A website’s scalability refers to its ability to handle growth and increased traffic over time and was another major factor our agency kept in mind when looking for a web host. You don’t want to end up with a website that can’t keep up with your business. That’s why it’s imperative to choose a content management system (CMS for short) that’s readily scalable and customizable to accommodate your changing business needs.
Lastly, it’s important to think about the help and support that will be available to you. A good website builder will offer a range of resources to assist you in designing and maintaining your website, including customer support and tutorials.
Wix is a simple website builder designed for beginners that enables individuals and small businesses to create stunning web pages without any prior coding knowledge. It provides an extensive variety of customizable templates and designs to suit the desired aesthetic of your own website, including drag-and-drop features, which help users create websites faster and easier.
WordPress is a content management system that has grown into a robust website builder and currently powers roughly 40% of all websites online today. It is an open-source platform, meaning that WordPress users can modify and extend the platform’s code to suit their specific needs. Moreover, it offers thousands of free and premium themes, plugins, and templates that allow you to customize your website to your heart’s content.
Squarespace is another platform that allows you to create beautiful and functional websites, even if you don’t have any coding experience. Designed with beginners in mind, this web host offers an array of templates and add-ons, giving you the flexibility to create a website with its drag-and-drop interface that is tailored to your exact needs.
Shopify is an e-commerce platform that allows you to create an online store and sell products. With Shopify, you can choose from over 70 professional and customizable themes to create a stunning online store that aligns with your brand identity. Shopify also offers a range of features, such as secure payment processing, shipping and tax calculations, and customer management tools, to make selling online easy and efficient.
In conclusion, when choosing a website builder, it’s essential to consider factors such as ease of use, value for money, design flexibility, scalability, and help and support. With these criteria in mind, you can find the platform that best suits your business needs and goals.