As the first days of autumn arrive, it’s time for small business owners to start thinking about the upcoming holiday season. According to the National Retail Federation, businesses can make up to 30% of their annual sales in November and December alone. To capitalize on this potential revenue, it’s essential to start planning your holiday campaign now.
The Importance of Local Holiday Marketing
While many businesses focus their holiday marketing efforts online, local businesses should never underestimate the importance of traditional and tangible marketing materials. Signs, banners, and postcards have a more “personal” feel and can drive word-of-mouth marketing in your local area.
To help inspire your holiday marketing efforts, we’ve compiled a list of inspiring ideas for local holiday marketing.
Inspiring Ideas for Local Holiday Marketing
Create a Festive Window Display
One of the easiest ways to attract customers during the holiday season is to create a festive window display. Use holiday-themed decorations and lighting to create a visually appealing display that captures the attention of passersby.
Offer Special Deals and Promotions
Customers are always looking for a good deal, especially during the holiday season. Offer special deals and promotions to attract customers to your business. Consider offering a discount on a popular product or service or providing a free gift with purchase.
3. Host Holiday Events
Hosting holiday events is a great way to drive foot traffic to your business. Consider hosting a holiday-themed party or open house to showcase your products or services. You can also partner with other local businesses to host a holiday block party or shopping event.
4. Send Out Holiday Cards and Postcards
Sending out holiday cards and postcards is a great way to show your customers that you appreciate their business. Consider including a special offer or promotion in your holiday cards to encourage customers to visit your business during the holiday season.
The Benefits of Using Staples Print & Marketing Services
If you’re looking for inspiration for your holiday marketing campaign, check out how three small businesses use Staples Print & Marketing Services to market for the holidays. These businesses have found success by using Staples to create custom holiday cards, banners, and signs that capture the attention of customers and drive sales.
Using Staples Print & Marketing Services has several benefits for small business owners, including:
– Customizable designs that reflect your brand and messaging
– High-quality printing that ensures your marketing materials look professional
– Fast turnaround times that allow you to get your marketing materials out quickly
As a small business owner, the holiday season is a critical time for your business. By using traditional and tangible marketing materials, offering special deals and promotions, hosting holiday events, and sending out holiday cards and postcards, you can attract customers to your business and drive sales during this busy time of year.
If you’re looking for inspiration for your holiday marketing campaign, check out how three small businesses use Staples Print & Marketing Services to market for the holidays. With customizable designs, high-quality printing, and fast turnaround times, Staples is a great resource for small business owners looking to make a big impact during the holiday season.