The only way to have a successful event is to have a comprehensive event advertising strategy. You’ll be able to map anything from the event schedule to registrations. However, the manner you market it will determine its ultimate success. Thus these are the most successful examples you should promote the event.
1.Platforms for Social Media
According to Statista, over 223 million people will use social media platforms in 2020. You won’t find a better area to generate buzz and reach a large audience than social media.
Before launching your event marketing, you must first understand your target market. Each social media platform, such as Twitter, Instagram, and LinkedIn, has its social media accounts and event marketing capabilities.
Here’s how you get your hands on it:
- Make a post about the event on all of your social media profiles.
- Create a Facebook event to notify your followers about the event.
- Utilize the hashtag advertising and marketing feature on Instagram and Twitter to allow people to search for and learn more about the event.
- Make a call to action for them to ‘get tickets’ or’reserve their spaces.’
Staying on the subject of social media, consider cooperating with influencers, keynote speakers, and event sponsors. They’ll reach a larger audience and be more motivated to act.
Influencers on social media may sometimes have an inexhaustible and steady following. It will be simple to encourage their fans to join your event due to this.
The same may be said for the keynote speakers, who may have established a solid reputation in the industry. Use this to your advantage by asking them to publicize the event since it is also of great interest. Finally, event sponsors are experts who know how to make a big deal out of a special occasion.
Working with these individuals gives you access to their audiences, which will be different from yours, increasing the chances of a successful event.
3. Electronic Signage
You may want to consider digital signage if you want to expand the reach of your event advertising campaign. This provides a way to keep your target market up to date on fascinating stuff. The term “digital signage” refers to a display that you should use to display content from participants.
Digital signage may be used as a digital poster, which is a simple way to go about it. Because of this, you should use it to display promotional content material.
These are digital presentations, not traditional posters, that allow you to display videos of the event place and timetables. Additionally, show prospective attendees where they may buy tickets.
The beauty of digital signage is that it will almost certainly be powered by cloud-based software. As a result, you’ll be able to handle many displays in various locations. Furthermore, you may control the promotional materials on display from the comfort of your own home.
You may get them via Facebook Adverts or Facebook Messenger ads when it comes to advertisements. Alternatively, consider Instagram stories, Pinterest and Snapchat picture ads, or Tik Tok video ads.
Another approach to the market is via social media contests and freebies. For example, you may start an event hashtag ‘tell a good friend’ contest relating to the occasion on Twitter and Instagram.
Even subscriber-only emails may be used to extend competition. Your most devoted fans may have a better chance of winning free tickets, a discount, or other event-related goodies.
Alternatively, construct an event website that attendees can access with a few clicks from the event landing page. To enable them to find it in Google search results, use search engine optimization and key keywords. The event registration page is ideal for keeping track of registrations and engagement.
However, you do not have to block all online advertisements. To raise awareness, build event-specific branding. Use fliers, posters, t-shirts, and billboards, for example, to spread the word throughout the country.
Stick advertising brochures throughout your physical store if you have one. Alternatively, you may use podcasts and local media outlets to distribute advertising. If money isn’t an issue, you may advertise your event at other relevant events.
5. Advertising and marketing through email
According to a HubSpot study, 80 per cent of business owners would rather use social media than email marketing in terms of emails. This is because 4 billion people use email every day.
Electronic mail advertising and marketing are appealing, especially if you have a social media event page where friends have signed up. Use Mailchimp to build your mailing list while speaking and building progressive campaigns on the same platform.
Filter your email list based on client profiles and send them personalized subject lines and content. That should pique the reader’s interest and generate a sense of urgency for the event. pique their interest by:
- Providing a brief glimpse of the activities
- recommendations that are motivating
- In exchange for sweets, they are asked to notify their friends.
Continue to update your email list in reaction to event attendance and ticket sales to be prepared for the next event.
Having an occasion advertising and marketing strategy is one of the easiest methods to ensure the success of a special day. Use electronic mail promotion and marketing, social media influencers, and event-specific prizes and freebies to report a large number of event attendance.