On average, each office worker receives 121 emails a day. Furthermore, 44% of people make purchases because of a promotional email. These statistics indicate that email is still alive and well, and has become the preferred method of communication across the world.
Email signatures have been around for a long time, but they have the potential to be more than just a digital calling card. They can be a powerful and ideal marketing tool, as call-to-actions can be included in a way that is not pushy or salesy. An email signature can tell a story without the sender needing to do so. In this article, we will discuss seven sneaky and subtle ideas to prompt action from email recipients.
1. Instantly add trust and credibility to your brand by creating a super professional email signature using Wisestamp. This tool is easy to use and works with just about all email service providers. Once you have created your signature, simply plug the HTML provided into your email settings, and you’re good to go.
2. Add a video clip to your signature that explains, in a short and concise way, how you can help prospects. This will make it easy for people to find out what you do and how your product or service could benefit them, without the need for a time-consuming face-to-face meeting. Use RendrFX to create a professional video clip, and upload it to YouTube or Vimeo. Then, using a tool like Canva, design an image for the email that points to the video.
3. Use a catchy call-to-action in your email signature to let recipients know about your event, conference, or upcoming sales webinar. Be sure to point them to a web page where they can find out more or register.
4. Adding a blog post or case study link to your email signature can be a powerful way to showcase your expertise. Research shows that prospects will trust what your customers say about your brand before they’ll trust what you say about it. Incorporating reviews into your business can be challenging, but using a tool like Yotpo can help. Yotpo helps you collect genuine customer reviews and works to get more of them. Simply add a link to your email signature that leads clicks to your reviews.
5. Notify people about your sale by including a link in your email signature. Including a bit of red somewhere is a great idea, as people associate sales with that color.
6. Rex Weston provides a mini-website right from his signature, which includes all his details, as well as a virtual business card and a link to a PDF brochure. At the bottom, it also lets recipients know of an event the company will be at and where to find their booth. Using a tool like WiseIntro, you can create a one-page mini introduction website within minutes and link to it from your email signature. This tool is especially helpful for personal branding and for getting more leads, as it includes a signup form on a webpage that is not filled with distracting elements as a website usually is.
7. Adding an introduction link to a sign-up form on a standalone webpage is a great way to sneak in a call-to-action. You can also promote an event by inserting a link to a registration page, advertise your latest blog posts or case studies, or include a link to positive customer reviews and ratings.
In conclusion, email is the preferred method of communication, so marketers should optimize the opportunity by adding a call-to-action to email signatures. These seven sneaky and subtle ideas can prompt action from email recipients and turn your email signature into a powerful marketing tool.