As a small business owner, having a website is one of the most effective ways to attract leads to your business. However, simply having a website is not enough. You must ensure that your website is built for successful lead generation and capture. In this post, we will cover five practical tips to help you generate more leads and sales from your website.
1. Submit Your Content to Community Sites
Share your expertise on relevant subreddits, Inbound.org, BizSugar, StartupNation, and Small Business Bonfire. Take 10 minutes to identify the best communities for your business. Respond to a couple of existing questions and share one of your blog posts. Remember to give more than you take when joining a community.
2. Review Products You Use and Love
Write a glowing recommendation for products you use and love, and ask their marketing team for a link back to your website. This will benefit both you and the marketing team. Your company will be listed on a prominent website for free, and the URL on their site will send “SEO juice” back to your website.
3. Add Live Chat to Your Website
Live chat is fast, easy, and more comfortable for website visitors who want to make a purchase or have a question. You can easily add live chat to your website in less than five minutes. Even when you’re offline, live chat software works to collect leads for you. Live chat also creates better customers, according to an eMarketer report.
4. Improve Your User Experience Without a Designer
Optimize your website for mobile browsing and searching. Check your website on your mobile phone and migrate to a website platform like Weebly, Shopify, Squarespace, or Gumroad. Use ColorHunt to pick your own set of modern colors. A fresh website will make you and your company look more trustworthy and professional.
5. Optimize Your Site for Local Search
Build a base of loyal, vocal fans locally by setting up a Google My Business account. This will get you exposure on Google Maps, Google Search, and G+. There’s really no excuse not to list your business. It will help you simultaneously drive web and foot traffic.
In conclusion, these five practical tips will help you generate more leads and sales from your small business website. Remember to optimize your website for successful lead generation and capture. Give more than you take when joining a community, review products you use and love, add live chat to your website, improve your user experience, and optimize your site for local search.