# Smart Hustle Recap: Developing the Right Pricing Strategy, Using Color in Your Branding, & More
Welcome back to the Smart Hustle Recap! We hope you had a wonderful Memorial Day weekend with your loved ones. Now that we are back to work, we have a lot of exciting information to share with you. In this post, we will cover some of your favorite topics including sales, marketing, and other important topics that are critical to the success of your business.
## Finding the Right Pricing Strategy
Pricing your products and services appropriately is critical to the success of your business. If you price too high, your target market may not be able to afford your products, and if you price too low, your target market may not trust your products. In order to increase sales, you need to find the right pricing strategy. To help you out, we spoke with Lisa Hendrickson of Spark City, who shared the three biggest pricing strategy mistakes and why you should be careful about adopting the lean startup model.
– **Mistake #1:** Not understanding your target market
– **Mistake #2:** Not considering your costs
– **Mistake #3:** Not testing your pricing strategy
Click [here](http://www.smarthustle.com/why-small-business-needs-to-rethink-pricing-strategies-and-the-lean-startup-model/) to read the full article and learn more about how to avoid these mistakes.
## Design and Color in Branding
Your branding elements are the visual representations of your business that will drive brand awareness and customer loyalty. Since many of us need help with design, we interviewed Pam Webber of 99designs. In our discussion, Pam gives advice on the role of color in branding and the importance of design for small businesses.
– **Color Psychology:** The role of color in branding
– **Design Tips:** The importance of design for small businesses
Click [here](http://www.smarthustle.com/branding-your-business/) to read the full article and learn more about how to use design and color to create an effective brand for your business.
## Book Review: You Don’t Have to Be a Shark
Robert Herjavec, investor on ABC’s Shark Tank, has written a new book that claims you don’t have to be a shark to be successful. The book touches on issues such as hard work and the importance of selling effectively. As a small business owner, will the book help and inspire you? Should you add it to your reading list? Find out by checking out Ramon’s review.
– **The Book:** Overview of You Don’t Have to Be a Shark
– **Review:** Pros and cons of the book
– **Recommendation:** Should you read it?
Click [here](http://www.smarthustle.com/you-dont-have-to-be-a-shark-review-of-robert-herjavec-latest-book/) to read the full article and learn more about the book and whether it is worth your time.
## Accountability Partners
As an entrepreneur, you are your own boss. However, that doesn’t mean you shouldn’t have someone who will help you stay accountable. In this article, we discuss the importance of having an accountability partner and how to do accountability the ‘right way.’
– **What is an Accountability Partner?** Definition and benefits
– **How to Find an Accountability Partner?** Tips for selecting the right partner
– **How to Do Accountability the ‘Right Way’?** Strategies for success
Click [here](http://www.smarthustle.com/why-every-small-business-owner-needs-an-accountability-partner/) to read the full article and learn more about the importance of having an accountability partner as a small business owner.
## Should Small Businesses Offer Employee Health Benefits?
The current rules say that small businesses with fewer than 50 full-time employees do not have to offer health insurance to employees. However, should you offer it anyway? This article looks at the pros and cons of offering employee health care benefits and also shares information on how and where to explore health insurance for your employees.
– **Pros and Cons:** The benefits and drawbacks of offering employee health care benefits
– **How to Explore Health Insurance:** Tips for finding the right insurance for your employees
Click [here](http://www.smarthustle.com/should-small-businesses-offer-employee-health-benefits/) to read the full article and learn more about the pros and cons of offering employee health care benefits.
## In Conclusion
We hope this issue of the Smart Hustle Recap has helped you take control of sales with the right pricing strategy, create beautiful branding elements for your company, contemplate thought-provoking topics like health care and accountability, and even add a new business book to your library. In addition to that, there are plenty of other stories you may have missed in the past couple of weeks while we took a break from our weekly Recap. Take a few minutes to catch up at [SmartHustle.com](http://www.smarthustle.com/).
