# Smart Hustle Recap: Market Your Business, Improve Your Sales, and GROW!
Sales and marketing are two of the biggest concerns for small business owners. Admittedly, these are two of our favorite topics to cover over on Smart Hustle. In this week’s Recap, we’re sharing some of the best marketing and sales articles recently published that are sure to give you new strategies to think about.
## New Snapchat Advertising: Target Millennials with Video Ads
If millennials are your target market, you probably know about Snapchat by now. This social media platform is a hit among 18-34-year-olds, who use the platform to share pictures and videos. Snapchat has offered various advertising options for a while now, but on June 13, they announced a brand new option that shows promise for reaching the millennial market. This article explains your new Snapchat advertising option, and also presents an infographic full of tips on how you can use Snapchat to market your business (both organically and paid).
### Tips for using Snapchat to market your business
– Create a Snapchat account for your business
– Use Snapchat to give an inside look into your business
– Promote your Snapchat account on other social media platforms
– Use sponsored Lenses and Filters to reach a wider audience
– Use Snap Ads to promote your product or service
## 3 Ways to Pitch Your Small Business to the Media
Another way to market your business is to get coverage in the media. Although small business owners typically don’t have the budget to hire a PR person, the DIY strategy can work when executed properly. This article shares tips on how to pitch the media, including where to pitch as well as the length and timing of your pitch.
### Tips for pitching your small business to the media
– Research the publication or journalist you want to pitch to
– Craft a concise and compelling pitch
– Follow up with the journalist after your initial contact
– Be persistent, but don’t be pushy
## Negotiation Skills Training: Why Startups Need It
Sales are the most important aspect of building a successful business. Think about it – no matter how great your marketing is, you won’t get very far if your sales team can’t seal the deal. In the days of fierce competition, your sales team must be able to build a strong argument for your product and service, but they also must be prepared to negotiate the final terms and price. This article presents six reasons why you should provide negotiation skills training to your sales team to set them up for success.
### Reasons why startups need negotiation skills training
– Increased revenue
– Improved relationships with clients
– Better deals and contracts
– Increased confidence and motivation
– Higher retention rates for sales employees
– Improved company culture
## 9 Growth Hacks from Your Favorite Startups (And How to Use Them)
Growth hacking refers to a wide range of activities spread across marketing, sales, programming, and design that help a business grow FAST. Taking examples from successful startups like Apple, Google, Dropbox, Pinterest and more, this article shows you how you can also use growth hacks like referrals, email signatures, communities, piggybacking and more in your small business.
### Examples of growth hacks to use in your small business
– Referral programs
– Email signature marketing
– Piggybacking on popular trends
– Community building
– Influencer marketing
– Social media contests
– Content marketing
– Product giveaways
– User-generated content
What do you say – are you ready to market your business and bring your sales to the next level? Get guidance in the articles above and for more ideas and inspiration visit SmartHustle.com.