Are you looking to increase your sales and make the shopping experience easier for your customers? Look no further than optimizing your e-commerce shopping cart for mobile shoppers. In this beginner’s guide, we’ll cover everything you need to know to get started, including the latest updates from GoDaddy and why email marketing is still a vital asset in e-commerce.
The Importance of Multiple Payment Options
In today’s digital age, consumers expect convenience and flexibility when it comes to payment options. With Apple Pay leading the way in mobile payments, it’s essential for retailers to offer this option to their customers. GoDaddy recently announced that small business retailers using their platform can now accept Apple Pay.
But it’s not just about Apple Pay. Ensuring that your shopping cart offers multiple payment options is crucial to retaining customers and increasing sales. By offering a range of payment methods, you cater to the diverse needs and preferences of your customers. It’s important to note that if you don’t enable multiple payment options, you risk losing sales to competitors who do.
Upgrading Your Shopping Cart Features
In addition to offering multiple payment options, optimizing your shopping cart for mobile shoppers involves upgrading its features. GoDaddy has recently announced three exciting upgrades to their shopping cart features that can help you streamline the checkout process and increase sales.
Smart Mobile Checkout
The first upgrade is a redesigned checkout flow that minimizes friction points for customers to complete purchases. This means a dramatic reduction in typing and tapping required to complete the checkout process. By simplifying the checkout process, you can reduce cart abandonment rates and increase conversions.
Abandoned Shopping Cart Recovery
The second upgrade is an automatic email feature that sends reminders to customers who have abandoned their shopping carts. With a simple link to return where they left off in the purchase flow, you can encourage customers to complete their purchases and reduce lost sales.
Commerce Ready Email Marketing
The third upgrade is an upgraded email marketing integration that enables rich mobile experiences for your prospects or customers. Email marketing remains a powerful tool in e-commerce, and it’s important to ensure that your emails are optimized for mobile devices. By offering a seamless experience across all devices, you can increase engagement and ultimately drive sales.
Prepping Your Products for Optimal Results
Product prep is an essential step in the e-commerce process that is often overlooked. By taking the time to prep your products before photographing them, you can significantly reduce the time spent on post-production or photo editing. This step is especially important when it comes to showcasing your products on mobile devices, where imperfections can be more noticeable.
Why Product Prep is Important
Product prep helps to reduce the appearance of fingerprints, creases, folds, or other imperfections that would need to be corrected during editing. Even minor imperfections can be noticeable to the camera, so it’s essential to take this step seriously. By prepping your products, you can ensure that they are presented in the best possible light, increasing their appeal to potential customers.
How to Prep Your Products
To prep your products for optimal results, follow these simple steps:
1. Clean your products thoroughly to remove any dirt, dust, or smudges.
2. Iron or steam clothing items to remove any wrinkles or creases.
3. Choose a neutral background that won’t distract from your products.
4. Use proper lighting to highlight your products and reduce shadows.
5. Take multiple photos from different angles to showcase your products in detail.
By taking the time to prep your products, you can improve the quality of your photos and ultimately increase sales.
Optimizing your e-commerce shopping cart for mobile shoppers is essential in today’s digital age. By offering multiple payment options and upgrading your shopping cart features, you can streamline the checkout process and increase conversions. Additionally, prepping your products before photographing them can significantly improve the quality of your photos and increase their appeal to potential customers. Remember, the key to success in e-commerce is to provide a seamless and enjoyable shopping experience for your customers.
