Social Media Tips: How to Get Your Employees Involved and Make It Fun
Social media is an effective, low-cost way to market your company’s products or services and keep customers engaged while expressing your brand’s mission. To make the most of a platform’s potential, you need to be active and strategic, which can require your entire team’s involvement. To get your employees excited to participate, consider the following advice from the members of Young Entrepreneur Council.
1. Feature team members and tell their stories
– Make it part of your content campaign to feature team members and tell their stories. This will help personify your company and help your team members feel more valued.
2. Share behind-the-scenes moments
– Employees can send pictures of “office moments” for the marketing team to post on the company profile and tag them. You can even assign an employee to take over the Instagram handle of the company for a day and upload stories of day-to-day life in the office.
3. Write a “welcome” post about new hires
– Craft a celebratory welcome post on professional and social media platforms whenever a new member joins the team. Encourage team members to engage with the post to make the new hire feel more welcome and accepted into the company culture.
4. Gamify the experience
– Get your employees involved in your social media efforts by rewarding those who get a certain amount of engagement in the posts. This will keep the excitement going and encourage active participation.
5. Have “funny meme” contests
– Hold contests where team members try to come up with the funniest meme based on a specific idea. This encourages creative thinking and helps build a strong company culture.
6. Empower your team to post company shout-outs
– Encourage employees to give shout-outs to the company on their personal accounts, which also encourages reposts of the company’s social media activity.
7. Highlight employees and their pets
– Recognize team members and their furry friends, making it even more fun and relatable for your audience.
8. Create monthly themes
– Create fun themes each month for employees to use in their daily lives, and turn it into a competition for the best post to drive more customer engagement.
9. Reward them for participating in or creating events
– Reward your team for participating in and creating events that are shareworthy, such as charity runs or events, to encourage team members to get involved.
10. Create a custom group for follower interaction
– Create a custom group for your followers to engage with your brand and encourage your team to interact with the group to better understand your target audience.
11. Let employees take over the accounts for a day
– Empower employees to take over your brand’s social media accounts for a day to create a human approach to your content that will resonate with your audience.
By implementing these strategies, you can get your employees more involved in your social media efforts while also making it fun, ultimately leading to increased engagement and a stronger company culture.
