# PR Tips to Maintain Brand Awareness
In the competitive business world, maintaining brand awareness is crucial for staying top of mind with your audience. It requires consistent effort and strategic planning to ensure your brand remains relevant and visible throughout the year. Marketing leaders and business leaders have shared their best PR tips to help you achieve this goal. Here are some actionable strategies to consider:
## 1. Never stop pitching
– Constantly pitch new content ideas to your press and media contacts
– Submitting the same ideas can lead to staleness
– Consistent outreach to journalists and sending new data or thought leadership will improve your brand’s representation
– *Logan Mallory*, Motivosity
## 2. Require marketing staff to come up with ideas for digital marketing campaigns
– Make digital PR ideation a mandatory requirement for all employees in the marketing and PR departments
– Junior employees come up with some of the best and most creative ideas
– Engage your audience with high-quality content to keep your brand top of mind
– *Natalia Brzezińska*, UK Passport Photo
## 3. Conduct surveys
– Surveys are one of the most used pieces of information by journalists
– Conducting surveys of your website visitors, current customers, or individuals on your email list will allow you to become a valuable resource for journalists
– Regular surveys will keep your brand top of mind year-round
– *David Derigiotis*, Embroker
## 4. Get involved with a social cause
– Volunteering and getting actively involved in a social cause positively impacts the community
– Create an opportunity for your brand to be seen and remembered
– People remember brands associated with meaningful actions
– *Shaun Connell*, Writing Tips Institute
## 5. Tie your marketing to the current season
– A content calendar is a powerful PR tool
– Anchor your brand to the activities and feelings associated with each season
– Keep your brand top of mind whenever people have related thoughts
– *Dennis Consorte*, Snackable Solutions
## 6. Become a consistent and quality resource for reporters
– Consistently create and distribute quality content through multiple channels
– Engage with influencers and reporters to increase the reach and visibility of your brand’s message
– Measure the impact of your content and activities
– *Brandon Schroth*, Reporter Outreach
## 7. Share news from your industry—and not just your own news
– Position your business as an authority in the industry
– Share and promote similar businesses to promote news in the space
– Obtain positive PR back to your brand
– *Tracey Beveridge*, Personnel Checks
## 8. Leverage the power of education
– Hosting webinars and workshops that delve into the latest industry trends and best practices
– Create educational content and guides for your audience to access and refer to
– Position your brand as a reliable source of information and support
– *Maria Harutyunyan*, Loopex Digital
## 9. Strive to be authentic and relevant
– Be as authentic and relevant as possible with every story you pitch
– Build value and credibility as a content creator
– Ready with ancillary items such as infographics and videos to add brand value
– *Chris Biscuiti*, Minuteman Press International
## 10. Create and consistently use a dedicated hashtag for your brand
– Create a dedicated hashtag and consistently use it in your communications
– Encourage your audience to use it and become part of your community
– Use the hashtag consistently in every post related to your brand
– *Luciano Colos*, PitchGrade
## 11. Maintain a blog
– Blogs are a great low-cost way to keep your brand at the top of consumers’ minds year-round
– Share content across various social media platforms to draw viewers to your site
– Update your content on a consistent basis
– *Brianna Bitton*, O Positiv
## 12. Become a key source of the latest industry news
– Interview your CEO or another C-level executive at your company to get their perspective on major industry shifts or events
– Package their statement into a press release for distribution
– Reinforce your brand as one that is always at the forefront of relevant industry developments
– *Goran Luledzija*, Localizely
By implementing these PR tips, you can maintain brand awareness and stay top of mind with your audience throughout the year. Consistent effort, creativity, and strategic planning are key to ensuring your brand remains relevant and visible in a crowded marketplace.
*Post by: Brett Farmiloe* – Founder and CEO of Terkel
Company: Terkel
Website: [Terkel.io](https://terkel.io/)
Connect with me on [LinkedIn](https://www.linkedin.com/company/terkel/)
