Small business owners and team members are facing a new challenge, known as “quiet quitting,” where employees only do the bare minimum to keep their job instead of resigning. Mark DiMassimo, the Founder and Creative Chief of the industry-leading agency in Positive Behavior Change marketing, DiGo (DiMassimo Goldstein), believes that this is a mental health crisis and a leadership and engagement phenomenon supported by social media. He emphasizes the importance of setting boundaries between personal and business time to prevent employees from feeling their mental health and family lives are at risk.
Mark identifies high and low accountability employees, where high accountability employees may have complaints but are focused on doing their job better. In contrast, low accountability employees are more focused on superficial benefits such as a rice cooker in the break room. To tackle this problem, Mark believes that companies should focus on high accountability employee engagement by selecting employees who share the company’s values, onboarding them properly so that they feel a connection to the team.
Therefore, the guideline for companies is to “Start, Stick, Stay,” which is an ongoing process to ensure that employees are invested in the company and feel connected to their team. Small business owners need to identify which employees to invest in, as it is essential to keep employees healthy to do a good job. Companies that only focus on getting results instead of keeping employees healthy will be penalized by quiet quitting, which turns the employee-employer relationship adversarial.
In conclusion, companies need to prioritize the mental health and well-being of their employees to prevent quiet quitting. By investing in high accountability employee engagement, companies can foster a positive work environment, ensuring that employees are excited to be working there and feel a connection to their team. To learn more about this topic, listen to Mark DiMassimo’s interview on The Small Business Radio Show.