If you’re seeking to hire in the present labor market, you’re up against some stiff competition, regardless of your industry. With so many firms to choose from, it’s critical to find a way to stand out so that the greatest talent wants to join your team – and the best place to start is with your job ad.
A panel of members of the Young Entrepreneur Council (YEC) was asked to respond to the following question:
“With so many firms hiring right now, it’s critical to find a stand-out strategy.” What is your greatest advice for writing a job posting that will attract candidates, and why?”
Their top tips for sticking out in a sea of job ads are below.
1. State Your Company’s Mission
“For mission-driven businesses, emphasize your mission and why it matters. Top candidates have many options in today’s recruiting landscape, and being able to join a company with a mission beyond profits is tremendously appealing.” Reggie Jackson, Josh Weiss
2. Make Work-Life Balance a Priority
“Make sure you stress the importance of work-life balance. Today’s job seekers have more possibilities than ever before. According to recent surveys, when candidates assess their options, work-life balance takes precedence over overcompensation. One of the best ways to reassure potential hires that your company values their time and has established a work culture based on respect and trust is to provide a remote or hybrid work option.” Learn to Win by Andrew Powell
3. Demonstrate Your Values
“Exemplify your company’s values. While other organizations may be recruiting people, keep in mind that your company has a distinct and intrinsic worth. Communicate who you are, how you want to work with others, and what you expect of the individual who will fill the role.” Uassist.Alfredo ME’s Atanacio
4. Have a good time and show off your culture
“I enjoy entertaining job postings that reflect your company’s culture. You can truly let your freak flag fly because there are no ‘rules’ for what you write! Consider recent GEICO advertising compared to old ads that simply stated, “This is our product, here is the cost, here are the features.” The specifics of the bargain you’re offering are irrelevant. Show them how your organization thinks!” Sparks Law, Jonathan Sparks
5. Highlight Resources and Opportunities
“Put your company’s culture, opportunity, and resources front and center. Show them around the office and the team they’ll be joining. Tell your staff about any promotion prospects and the work-life balance you strive for. Going beyond the job description and tasks can assist them in visualizing themselves as a part of your firm and the success they will attain.” eMerchantBroker’s Blair Thomas.
6. Establish Clear Expectations From the Start
“Be very precise and explicit about what you want when writing a job posting that stands out and attracts the right people.” Use buzzwords and phrases like “keyword ninja” sparingly, as they come to seem as unprofessional and don’t tell candidates exactly what you’re looking for. Setting clear expectations from the start guarantees that you hire the best person for the job.” Formidable Forms, Stephanie Wells
7. Assist them in visualizing a typical day at work
“Write your job description so that prospects can picture themselves working on a regular day.” Instead of stating “seeking for a content writer whose duty would be to…”, you could state, “Your work as a content writer at X will be to…” You will be in charge of…” This will assist them in visualizing themselves in the role and determining whether they are a good fit for the position.” OptinMonster’s Thomas Griffin
8. Use Relevant Key Phrases
“When creating an optimized job listing, incorporate relevant keywords and key phrases that your target audience is likely to search for. This allows people to quickly locate your job posting and apply to become a candidate.” WPForms’ Jared Atchison
9. Allow your personality to shine.
“Let your personality shine if you want to make the most of your next job ad.” We’ve all seen bland job offers and devoid of any real motivation or personality. Applicants are more likely to respond in a polite and approachable manner when they feel like a genuine person is on the other side of the computer.” SeedProd LLC’s John Turner
10. Include a real person’s contact information
“Make it possible for people to communicate with a genuine person.” Although one of your email accounts may get overburdened with emails due to this method, it can be highly successful. It’s crucial to have someone to talk to, and mentioning this in your job ad might help you stand out from the crowd. It can also assist in making the process less automated and more humanized.” WPBeginner Syed Balkhi
11. Define specific qualifications and requirements
“The best method to write a job posting that will attract job seekers is to be explicit about what you’re looking for and how the position fits within your organization.” To attract the proper people, you can also offer a clear list of qualifications and prerequisites.” Marquet Media, LLC, Kristin Kimberly Marquet