Prevent Your Greatest Fundraising Error with These Tips.

More than 15 years ago, Jason Yeh created Adamant Ventures as a young web developer, initially just because he thought the name was cool. However, as he moved into venture capital and became a co-founder of mobile video stories platform Tape and developed his expertise, he found himself fielding more and more requests for help with the confusing fundraising process. His answer was to develop Adamant Ventures into a media company focused on creating content that supports and educates founders around their most difficult challenges. His free weekly newsletter, podcast, and five-week fellowship program, Fundraise With Confidence, all provide expert support, accountability, and community for founders involved in the fundraising process. Yeh’s emphasis is on preparation, and helping founders overcome the misconceptions that can hinder their fundraising efforts. According to Yeh, founders should invest time upfront in predictable activities that will improve the efficiency and effectiveness of the fundraising process. Jason’s core concepts include “calendar density,” where investors meetings are scheduled in a tight schedule to maximise momentum, and finding the one true believer who has shown support for your idea to start the momentum train. Warm introductions are critical, and founders should focus on developing their narratives, getting feedback outside their organisation, and developing a concise that hits home and excites investors. Successful fundraising requires effort, practice, structure, mentors, and time, but the effort will pay off when the investor’s check is in hand.