# Vocal Impact – How to Speak Like a CEO and Command a Room
Are you tired of stumbling over your words when you speak? Do you struggle to capture an audience’s attention? Dr. Laura Sicola has the solution. As the founder of Vocal Impact Productions, she specializes in coaching entrepreneurs and executives to become confident communicators. In this article, we’ll cover Dr. Sicola’s top tips for commanding a room and speaking like a CEO.
## Why Effective Communication Matters for Entrepreneurs
It’s not enough to have a great product or idea. In order to attract investors, customers, and employees, entrepreneurs must be able to communicate their vision and lead with confidence. Dr. Sicola emphasizes that being able to speak like a CEO is essential for long-term success.
## How to Speak Like a CEO
### 1. Set Your Goal
– Determine the desired outcome of your presentation, considering cognitive, behavioral, and emotional impact.
– Visualize the end goal as your destination, and plan your route accordingly.
### 2. Cultivate Desired Qualities
– Acknowledge that everyone has the capacity to adjust their persona based on the situation or audience.
– Identify the qualities you want to project and tailor your communication style accordingly.
### 3. Assess Your Baseline
– Utilize video recordings to objectively evaluate your presentation style and identify areas for improvement.
– Pay attention to both verbal and nonverbal habits that may undermine your message.
### 4. Refine Your Delivery
– Tailor your communication to your audience’s level of understanding, avoiding the “expert’s curse.”
– Craft a compelling narrative that conveys both the rational and emotional aspects of your vision.
– Pay attention to vocal delivery, pacing, punctuation, and breath control to enhance your speaking presence.
Mastering the art of confident communication is essential for entrepreneurs looking to succeed in the business world. By implementing these practical tips from Dr. Laura Sicola, you can elevate your communication skills and effectively command a room like a CEO.
This article, adapted from an episode of Foundersuite’s How I Raised It podcast, provides a foundational guide on effectively communicating with confidence. Take the time to develop your communication skills, and you will be on the path to becoming a more compelling leader in the business world.