# The Perfect Pitch Deck: A Beginner’s Guide
*Written by Deanna Meador*
As an entrepreneur, I’ve experienced the challenges of securing funding firsthand. One of the most critical points in this process is the pitch deck, which can be a make-or-break factor when it comes to convincing investors of your business idea’s potential. Here are some strategies and key components to consider as you craft your own pitch deck.
## The 3 W’s of a Pitch Deck
No matter the duration of your pitch, it’s crucial to address the three fundamental questions that get to the heart of your business idea’s purpose and approach:
1. **Why** does what you are doing matter?
– Begin with a compelling story that illustrates the problem your idea solves.
2. **What** does your company do?
– Clearly articulate how your company alleviates the pain point and offers value to your customers.
3. **Who** is on your team and whom do you serve?
– Highlight why your team is best suited to provide a solution, and define your ideal customer segment (B2B or B2C).
## Additional Components to Include
If you have more time to present, consider adding these elements to your pitch deck:
– **Market size**: Showcase the potential revenue from potential customers interested in your product.
– **Burn rate**: Illustrate the average dollar amount your business spends per month.
– **Competitive analysis**: Detail the strengths and weaknesses of your competitors.
– **Traction**: Demonstrate the progress and momentum your company has achieved.
– **Projections**: Provide estimates for your company’s future financial performance.
– **Runway**: Determine the length of time your company can operate with the available capital.
– **Amount**: Clearly state the amount of money you are raising and how it will be used.
## Visuals and Formatting
When creating an effective pitch deck, prioritize captivating visuals and powerful statements in your slide headings. Remember that a picture is worth a thousand words, and including visuals wherever possible can greatly enhance the impact of your presentation.
## Preparation and Delivery
To perfect your presentation, here are a few key tips to keep in mind:
– Do at least 10 timed run-throughs of your deck, and actually say the words out loud.
– Prepare a script, but avoid reading it verbatim when you present.
– Film yourself presenting to evaluate your body language and delivery.
## FAQs on Creating the Perfect Pitch Deck
* What makes a pitch deck successful?
– A great pitch deck shares your vision in a way that illustrates the value of your business and tells a compelling story to your audience.
* How many slides should a pitch deck be?
– Keep the pitch to 10 slides or less, focusing on the most important information. For short competition pitches, stick to five slides.
* What are three components of a pitch deck?
– Lead with “why” your idea matters, share “what” specifically it is that you’re doing, and wrap with the “who,” sharing the credentials of your team and the audience you serve.
## About the Author
*Post by: Deanna Meador*
Deanna Meador is the CEO and co-founder of Couture Technologies, an AI-powered virtual fitting technology that helps apparel businesses reduce returns, increase conversions, and grow their brand. Connect with Deanna on [LinkedIn](https://www.linkedin.com/in/deanna-meador-99bb5640/) and [Instagram](https://www.instagram.com/couturetechnologies/).
Through intentional and relatable storytelling, clear visuals, and practice, you’ll develop a strong pitch that will help you achieve your goals for your venture.
