**Beginner’s Guide to Starting and Running a Business as a Solopreneur in 2021**
The COVID-19 pandemic sparked a surge in startup businesses, and this trend shows no signs of slowing down. Today’s entrepreneurs are more business-savvy than ever, but there’s still a lot they need to learn about running a successful business. To gain insight into what solo entrepreneurs, or solopreneurs, need to know about launching a business, I spoke with Julie Barlow and Jean-Benoît Nadeau, authors of the book “Going Solo: Everything You Need to Start Your Business and Succeed as Your Own Boss.”
**Tips for Starting and Running a Business as a Solopreneur**
**1. Keep Things Simple**
– As a small business owner, you wear many hats. To simplify your management tasks, consider the following:
– Create a dedicated workspace with a closed door to minimize interruptions, especially if you work from home.
– Use folders, both physical and digital, to organize ideas, notes, and important documents. Regularly declutter and prioritize files to ensure efficiency.
**2. Be Willing to Turn Down Business**
– It’s important to know when to turn down clients or projects that may complicate your business or don’t align with your values and goals. Clearing out complicated customers can streamline your operations and free up time for more valuable opportunities.
**3. Choose the Right Social Media**
– Instead of trying to juggle multiple social media platforms, focus your efforts on the one that best aligns with your business goals and target audience. Quality over quantity is key when it comes to social media presence.
**4. Don’t Skimp on Crucial Freelance Hires**
– Consider hiring a reliable computer technician to handle your IT needs and a webmaster to ensure the security and functionality of your website. Investing in skilled professionals for these roles can prevent major disruptions to your business operations.
**5. Think Preventively**
– Anticipate potential problems and conflicts in client contracts before they arise, and hone your communication skills to avoid misunderstandings. Thinking preventively can save you time and resources in the long run.
**6. Define Your Goals and Interests**
– Having a clear purpose and defined goals for your business will serve as a compass for decision-making and simplify the management of your operations. Understanding your true interests and passions will drive your business in the right direction.
By following these beginner-friendly tips, solopreneurs can navigate the complexities of starting and running a successful business while staying focused on their long-term goals. Whether you’re a writer, dog groomer, real estate agent, or graphic designer, these principles can help you streamline your business operations and achieve sustainable growth in today’s competitive market.