# 20 Startup Tips for New Entrepreneurs
Starting a new business is an exciting but challenging endeavor. To help you navigate this journey, we have compiled valuable advice from 20 founders and CEOs who have already walked the path of launching and growing their own businesses.
## Be Prepared for Unplanned Challenges
– Plan ahead and keep some cash aside for unexpected costs.
– Embrace challenges and understand that things rarely go as expected, so be prepared accordingly.
**Syed Balkhi**, founder of [WPBeginner](https://www.wpbeginner.com), emphasizes the importance of flexibility and preparation in the face of unexpected challenges.
## Delegate Early to Focus on Growth
– Create a clear plan for when you’ll make your first hire to save time and stress.
– Reinvest your time into more important activities, like marketing or improving your product.
**Chloe Brittain**, CEO of [Monday Roadmap](https://www.mondayroadmap.com), highlights the need to delegate tasks early in order to focus on business growth.
## There May Not Be a “Perfect” Time to Launch a Startup
– Avoid delaying the launch of your product or service in pursuit of perfection.
– Release something within a reasonable time frame and refine it as your business evolves.
According to **Isaac Mashman** of [Mashman Ventures](https://mashmanventures.com), waiting for the “perfect” time to launch can result in lost revenue.
## Master Sales Skills for Success
– Learning how to sell is crucial before starting your business.
– Approach each situation with a clear understanding of the sales process.
**Lilia Tovbin**, founder of [BigMailer.io](https://www.bigmailer.io), emphasizes the importance of mastering sales skills for business success.
## Content Marketing Is Effective for Building Your Brand
– Focus on creating high-quality content to build your brand.
– Strive to become top-of-mind for your audience by consistently delivering valuable content.
**Joyce Tsang** of [Joyce Tsang Content Marketing](https://www.joycetsangcontentmarketing.com) stresses the effectiveness of content marketing in building a brand.
## Invest in Branding From the Start
– Set aside cash to invest in branding, including logo and website formatting.
– Solid designs can define your brand from day one and make a bigger impact.
**Nadine Heir**, founder of [Write Wiser](https://www.writewiser.co.uk), wishes she had invested in branding from the start to make a bigger impact.
## Choose a Business You’re Passionate About
– Choosing a business that sparks interest and curiosity is crucial for sustained commitment.
– Passion for your business can carry you through tough times and uncertainties.
**Saya Nagori** of [Wander DC](https://www.wanderdc.com) encourages aspiring entrepreneurs to choose a business they are passionate about.
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