Establishing E-A-T for Your Business Website: A Beginner’s Guide
Trustworthiness: The first step in establishing trustworthiness with Google is to demonstrate expertise, experience, and authoritativeness. You can do this by including your physical address, phone number, domain email addresses, a team page, and an author page on your website. These simple steps can have a lasting impact on your online presence.
Expertise: Google is moving towards ranking people, not just content. To demonstrate expertise, create an author page, include your bio and accomplishments related to your niche, and link all your articles back to your author page. Writing on topics within your niche will also help establish expertise and authority.
Experience: Google values direct, practical involvement with a specific topic. Differentiate your content from AI-driven content by mentioning specific experiences and sharing real-life stories related to your niche. Incorporating video content can also help showcase your hands-on experience.
Authoritativeness: Backlinks from niche sources, writers with robust online personas, and comprehensive content on your site are key to establishing authoritativeness. Backlinks are perceived as endorsement votes by Google and contribute to your site’s authority. Guest blogging is one of the oldest link-building strategies and can help improve your site’s rank in search engine results.
By following these steps, you can establish a strong E-A-T for your business website and improve your online presence. Practice these strategies to see long-term success in your online marketing efforts. Remember to continuously seek ways to improve your website’s E-A-T.