# A Beginner’s Guide to Increasing Sales Volume in Online Marketplaces
**Introduction:**
Online marketplaces have seen significant growth in recent years, with shoppers turning to platforms like Amazon and Walmart.com for a wider selection, competitive pricing, and the convenience of shopping from home. For entrepreneurs, selling products on these marketplaces can lead to increased sales and exposure to a vast audience of potential customers.
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## Who are the Biggest Online Marketplaces?
When considering where to sell your products, it’s essential to identify the major players in the online marketplace industry. Here are some of the top online marketplaces in the United States based on monthly visitors:
– Amazon
– eBay
– Walmart
– Etsy
– Target
Among these, Amazon stands out as the dominant player with 2.4 billion visits per month in 2021. Additionally, a staggering 51% of online consumers begin their product searches on Amazon, making it a key platform for reaching potential customers.
eBay and Walmart also boast significant traffic, with 870 million and 460 million monthly visits to their sites, respectively. Walmart, in particular, has been rapidly expanding to establish itself as a viable alternative to Amazon, offering sellers an opportunity to diversify their sales channels.
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## Tips for Successfully Selling Your Product in Online Marketplaces
### 1. Define Your Online Marketplace Strategy
– Identify online marketplaces that align with your brand and target customer demographic.
– Consider adding select products to marketplaces to drive brand awareness while retaining key items for your own website.
– Conduct market research to understand how your products will be received and impact your branding on different platforms.
### 2. Double Down on Content and Images
– Enhance product listings with compelling titles, bullet points, and descriptions to improve search visibility.
– Incorporate videos and infographics to differentiate your listings and attract buyers’ attention.
### 3. Price It Right
– Research competitors’ pricing strategies and adjust your prices accordingly.
– Consider using repricing software to stay competitive and maintain a presence as a featured offer on platforms like Amazon.
– Navigate complexities such as MAP policies and marketplace pricing parity to optimize your pricing strategy.
### 4. Invest in Marketing and Merchandising
– Allocate a budget for marketing efforts to promote your products effectively.
– Utilize advertising and promotional tools offered by platforms like Amazon and Walmart to drive traffic and sales.
– Leverage opportunities for sponsored products, coupons, discount codes, and targeted advertising to enhance visibility and conversion rates.
### 5. Social Proof Your Products
– Encourage customer reviews and ratings to build trust and credibility with potential buyers.
– Utilize tools like Amazon Vine and engage with customers on social media to gather feedback and drive traffic to your marketplace listings.
– Leverage social proof to increase conversions and attract new customers to your products.
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## Benefits of Online Marketplaces for E-commerce Businesses
By tapping into online marketplaces, e-commerce businesses can leverage several advantages, including:
– A platform to expand reach and grow brand presence.
– Access to a large pool of potential customers searching for products.
– Opportunities for testing new product ideas and gauging market demand.
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In conclusion, selling products on online marketplaces can be a lucrative opportunity for entrepreneurs looking to expand their sales channels and reach a broader audience. By following these strategies and leveraging the benefits of online marketplaces, businesses can increase their sales volume and establish a competitive presence in the e-commerce landscape.
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*This blog post was written by Kellon Goodson, Director of eCommerce at Dart Container, sharing insights on digital customer experience and growing eCommerce sales. Connect with Kellon on [LinkedIn](https://www.linkedin.com/in/kellon-goodson-1b5070136) and learn more about eCommerce at [ecomdeepdive.com](https://ecomdeepdive.com).*
